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NYC Eateries Hope Restaurant Week Will Bring in Much-Needed Revenue

After a tumultuous year for restaurants, NYC Restaurant Week is back for in-person dining. When the twice-a-year event was last held in January, restaurants offered takeout only, and many upscale establishments did not do as much business as they have in the past.

For some neighborhood places like Good Enough To Eat on the Upper West Side, the takeout option was a big hit. This time around may not be as good for smaller local eateries, said Jeremy Wladis, president of The Restaurant Group and a partner in Good Enough to Eat, as many diners are looking forward to getting a great deal on a more upscale fine dining experience.

In a survey by the NYC Hospitality Alliance, around 75% of restaurants in New York City, including Good Enough To Eat, reported that losing revenue in 2020. Wladis said he hopes Restaurant Week will bring in new customers and give the restaurant a much-needed boost in revenue.

This Restaurant Week would more aptly be called Restaurant Month as it runs from July 19 to August 22. With over 500 restaurants in all five boroughs participating, diners can try more than 50 types of cuisines at $21 for lunch and $39 for dinner. For more details and a complete list of participating restaurants, visit nycgo.com/restaurant-week.

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MADELINE CHARBONNEAU is a journalist based in New York City. Originally from Mendon, Massachusetts, she received a bachelor's degree in sociology from Georgetown University. She has interned for several local and national media organizations, including CNN, The Daily Beast and WGBH, where she mainly reported on politics. After graduating from Columbia in August, she hopes to pursue a career in broadcast journalism. Connect with Madeline via Twitter: @maddicharb or email: m.charbonneau@columbia.edu MICHELLE MULLEN is a multimedia journalist pursuing a master’s degree in journalism at Columbia University. Although she was born in New York City, she is a first-generation Russian-American. Her parent's stories of seeking asylum from the Soviet Union sparked her passion for immigration reporting. Specifically, she is interested in telling immigrant stories through personal narratives in any medium, especially film. She is starting a BBC fellowship in Fall 2021. Reach out via email: mrm2280@columbia.edu or via Twitter: @Michelle8Mullen. View her work here: michellemulleninvestigates.com